Spend your money wisely.

Pay Per Click (PPC) is a advertising model used in advertising networks, search engines and blogs where advertisers pay based on the number of clicks that the ads receive. When the ads are placed, and during the active campaign, the advertiser bids on keywords that they predict their target market will search for when they are seeking information about a product or service. When the search term is entered into a search engine, the appropriate ads will appear, in the order of highest to lowest bidder, meaning that those who have bid highest for that particular keyword search will appear in the more visible spots. Normally, the ads show up as "sponsored links" as opposed to the organic or natural links, or in the case of ad networks, anywhere the designer or blogger chooses to place them.